Jeff Gentry

Mr. Gentry is responsible for data governance and demand management for enterprise data and analytics services at TD Ameritrade, reporting to the Chief Data Officer. In this role, he ensures that TD Ameritrade makes increasingly better decisions with better data across the company. The data governance function he leads ensures that data is consistently managed with predetermined rigor across the firm. His product management responsibilities include Big Data, data warehousing, analytics/business intelligence, data sciences, master data management, metadata management, data quality, enterprise data assets, and data virtualization. During his diverse career in marketing and data management across many industries, Mr. Gentry has become a leading authority on gathering, managing, and using customer information, helping companies large and small to gain competitive advantage and improve profits. Mr. Gentry has consulted, taught, spoken and published on marketing, analytics, and data management topics in North America, Asia, Europe, and Australia.